How to negotiate rent on an apartment.

How To Negotiate Rent: 6 Steps That Save Tenants Money

Money can still be an uncomfortable conversation for people to have. But it’s important to make sure you’re getting a fair deal, especially if you live in an urban centre and are spending more than 30% of your income on rent.

So, how do you negotiate a rent decrease? And, are you allowed to negotiate rent? In this article, we’re going to answer all the biggest questions tenants have about this topic.

Plus, we will outline a few key steps you can take to prepare yourself for negotiations and walk away with more money in your bank account. Here is your liv.rent breakdown on rent negotiations:


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Can you negotiate rent?

Yes, you can certainly negotiate the rent. Many folks or even first-time renters might not be aware that the price advertised can actually be a jumping-off point for negotiations.

Of course, there’s no guarantee that you are renting from someone who’s open to accepting a lower offer. And, especially in a hot and competitive rental market, it might not always be advisable to lowball a landlord.

But there are some instances where it’s a very good idea for you to try to negotiate rent with a landlord to help you save money on what could be your biggest expense.

When should you negotiate rent?

Broad strokes: there are three instances when it’s an opportunity to negotiate rent:

  1. Before you move in
  2. When the lease is up
  3. When you are paying rent month-to-month

1. Before you move in

Right before you move into an apartment is the perfect time to negotiate your rent. You want to shoot your shot because typically, in cities like Vancouver and Toronto, for example, when you rent a place for the first time you’re typically also signing a one-year lease.

Negotiating rent before you move in can help you lock in a deal for an entire year.

The best time to negotiate rent before you move in is after your application has been accepted. That’s because the landlord has already seen your application and determined that you’re the right fit out of all the people who applied to the listing.

If your application falls through at this stage, it would create more work for the landlord, who might be open to giving you a small discount on rent to lock in a good tenant.

2. Negotiating rent when the lease is up

Once your lease is about to be up and you change over to renting the unit month-to-month, it’s an excellent time to approach your landlord for negotiations — especially if you have a good relationship with them.

It’s much easier for the landlord to agree to continue the lease with you at a small discount rather than having to go through the work of relisting their unit on the market. Plus, they’d have to go through the tenant screening process again, which can take additional time and resources away from their business.

3. Negotiating month-to-month rent

If you’re happily renting a home and not on a lease, paying rent month-to-month, you can still negotiate rent.

How to negotiate rent:

Now that you know it’s possible to negotiate your rent, here are a few practical things to keep in mind while you head to the bargaining table:

1. Negotiate rent price realistically

Just because it’s possible to negotiate rent doesn’t mean you will able to talk your way into getting $500 off your two-bedroom apartment downtown.

Being realistic when you prepare to negotiate your rent is an important first step because it will not only prepare you for talking to the landlord or property manager but it will also give you confidence because you know exactly what you’re asking for.

Asking for a discount of 5% to 10% is reasonable, so, if the asking rent is $1,600 per month, then you can:

  1. Ask for a 10% discount, which would be $1,440
  2. Ask for a 5% discount, which would be $1,520

If your landlord agrees to a 5% discount, especially if you’re a good tenant with great references signing a one-year lease, then that might not seem like that much of a discount.

However, negotiating just 5% off your rent before you sign the lease could end up saving you $960 over the course of one year.

Pro tip: before you start negotiating, it’s important to have your finger on the pulse of a rental market so you feel confident to advocate for yourself. Check liv.rent’s monthly rent reports in Vancouver, Montreal, and Toronto to arm yourself with the latest market rent data.

2. Understand the rental market

Get to know the market and what the current average asking rents are. Then, you can go even deeper.

See if a landlord or property manager that you’re interested to rent with is doing other showings elsewhere and could get you a better deal.

If you really want an edge when it comes to negotiating rent, then you can even go to liv.rent and look up a building address of the unit you’re interested to rent. Look for similar units in the same building that might be available for less. Knowing what’s out there will be helpful in negotiating lower rent.

For example, if you check out the Amazing Brentwood building page, you can see all the units available at a glance, letting you compare costs instantly.

If you find lots of one-bedroom apartments available at $1,800 that are extremely similar to a $2,000 one-bedroom unit you like, you might be able to talk them down to offering a more competitive rental rate.

Pro tip: subscribe to liv.rent and get the latest rental reports sent to your email so keeping up with the real cost of rent in your city is simple

3. Negotiating rent and more

While having cheaper rent is an awesome goal, there are more ways to save than just rental payments. Try negotiating more than just rent, especially if your landlord is firm on the price.

You can try to roll other things like utilities, parking, and storage. Tenants can still save a lot of money with these tips. And, it might be easier for landlords or property managers to agree to these terms.

Finally, rather than a rent reduction, you could ask for a free month of rent if you agree to sign a lease. Especially after COVID-19, liv.rent saw lots of rental incentives just like this hit the market.

4. Have a strong rental application

Come to the negotiating table as a strong rental candidate. Go the extra mile to provide additional references, a great credit history, proof of income, and employment references.

On liv.rent, a renter’s profile is also their renter’s resume. Renters add all their relevant information here that they would share on any rental application. Then, when the right unit comes up, they can apply with just a few clicks to that or any other listing they want, easily.

By keeping all the necessary info and documentation in one place, liv.rent makes it easy for renters to find their next apartment. Plus, landlords like to see renters’ resumes because they clearly lay out all the relevant information for them in a standardized way that helps them make their decisions.

Plus, pet owners can make sure their references are able to speak to the pet being quiet and problem-free. Pet owners can even provide documentation of pet obedience training and up-to-date vaccinations to really stand out.

5. Clear communication

If you want negotiations to go smoothly, try giving up your budget upfront to avoid miscommunications. Keeping the conversation transparent and letting the landlord know exactly where you stand will lead to better conversations.

Of course, it’s best if you keep your budget about $100 lower than what you could reasonably go with, even if you have some wiggle room.

Pro tip: Want to keep negotiations even clearer? Use liv.rent’s chat timeline to keep track of all your back and forth with a landlord.

6. How to negotiate a rent reduction

What if you’re already living in an apartment that you’re happy with but you just want to save on rent? Can you negotiate rent after signing a lease? Turns out, you can.

Rental market expert tips.

We asked real estate expert Klaus Rode how to best bring up the subject with your landlord. “First, you want to think about your relationship with the landlord,” said Klaus.

“If you have a pretty good relationship with them…just be upfront, and go, ‘We love the space, we love our home, we don’t want to move, and we’ve been noticing everything else around us is getting cheaper and it’s getting harder to justify spending X dollars more per month for the same property.’ And just put in the offer, ‘I’m willing to stay and pay X per month less.'”

Klaus said that the trick, especially to renegotiate rent, is to be reasonable and to check in with the market rents and see what’s a realistic discount for you.

“So be reasonable, and be willing to compromise, but I think any owner would realize that if their apartment sits empty for two or three months they’re out $4000 or $5000 rent for the year…that’s hard to make up.”

Plus, you want to look at what the cost of moving could be and consider that as well. “So if you wanted a $200 discount, but you ended up with a $100 or $50 discount, that’s a win.”

Here are some negotiation conversation points that you’d want to bring up with your landlord:

  • Mention if you haven’t been late for a rent payment
  • Show them how offering you a discount would be appropriate given the current rental averages
  • Point out how well you have taken care of the unit since you moved in and that it’s in good condition
  • Mention that you have good communication, mutual respect, and a generally good relationship together

liv.rent writer sarah anderson

Sarah Anderson, B.A.

Creative Content Writer at liv.rent

Sarah Anderson is a Creative Content Writer at liv.rent who shares the latest updates and news with the safe and trusted community of landlords and tenants at liv.rent. [Read Full Bio]

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