{"id":19555,"date":"2020-04-29T19:08:02","date_gmt":"2020-04-30T02:08:02","guid":{"rendered":"https:\/\/liv.rent\/blog\/?p=19555"},"modified":"2024-01-24T13:16:53","modified_gmt":"2024-01-24T21:16:53","slug":"best-ways-to-generate-property-management-leads","status":"publish","type":"post","link":"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/","title":{"rendered":"5 Ways to Generate Property Management Leads"},"content":{"rendered":"\n<p>As the real estate rental industry continues its return to form, property managers have the opportunity to grow their businesses exponentially, so long as they have the right lead generation strategies in place. Thankfully the digital transformation spurred by the pandemic is looking unstoppable. Undoubtedly, the digital initiatives undertaken today will have a lasting impact on the way we&nbsp;conduct business now and in the future. For property managers, digital lead generation is key. Below we outline 5 simple, proven effective ways for property managers to generate leads, as well as going over how <a rel=\"noreferrer noopener\" aria-label=\"liv.rent (opens in a new tab)\" href=\"https:\/\/liv.rent\" target=\"_blank\">liv.rent<\/a> can help simplify these processes.<\/p>\n\n\n\n<br>\n<h2 style=\"text-align: center;\" id=\"toc\"><strong>Table of Contents<\/strong><\/h2>\n\n\n\n<div style=\"border: 1px solid black; text-align: center; margin: 20px 0%; padding: 20px\">\n\n<p style=\"text-align: center;\"><strong><a href=\"#develop-online-presence\">1. Develop your online presence<\/a><\/strong><\/p>\n\n<p style=\"text-align: center;\"><strong><a href=\"#differentiate\">2. Differentiate yourself<\/a><\/strong><\/p>\n\n<p style=\"text-align: center;\"><strong><a href=\"#ask-for-referrals\">3. Ask for referrals from current clients<\/a><\/strong><\/p>\n\n<p style=\"text-align: center;\"><strong><a href=\"#build-relationships-with-realtors\">4. Build Relationships with Realtors<\/a><\/strong><\/p>\n\n<p style=\"text-align: center;\"><strong><a href=\"#leverage-other-listings\">5. Leverage other rental listings<\/a><\/strong><\/p>\n\n<p style=\"text-align: center;\"><strong><a href=\"#establish-yourself-as-an-expert\">6. Establish yourself as an expert<\/a><\/strong><\/p>\n\n<\/div>\n\n\n\n<br>\n<style>\n.background-landlord-cta-for-landlords {\n  text-align: center;\n  color: #303030;\n  font-family: 'Inter', sans-serif;\n  font-size: 24px;\n}\n\n.cta-block-landlord-cta-for-landlords p{\n  font-family: 'Inter', sans-serif;\n  color: #303030; \n  font-weight: 400;\n  text-align: center; \n  font-size: 16px;\n}\n.cta-block-landlord-cta-for-landlords li{\n  font-family: 'Inter', sans-serif;\n  color: #303030; \n  font-weight: 400;\n  text-align: center; \n  font-size: 16px;\n}\n.cta-block-landlord-cta-for-landlords {\n  background-color: #F5F5F5;\n  border-radius: 16px;\n  padding: 30px;\n  text-align: center;\n  margin: 20px 0px;\n}\n.button-landlord-cta-for-landlords {\n  margin-top: 20px;\n  padding: 12px 16px;\n  background: #1D415E;\n  border: 0px solid white;\n  box-shadow: 0px 6px 8px -2px rgba(29, 66, 94, 0.4), 0px 12px 16px rgba(32, 121, 193, 0.15);\n  border-radius: 6px;\n  cursor: pointer;\n  \n  font-family: 'Inter';\n  font-style: normal;\n  font-weight: 600;\n  font-size: 14px;\n  line-height: 16px;\n  text-align: center;\n  color: #FFFFFF;\n\n}\n  \n<\/style>\n<div class=\"background-landlord-cta-for-landlords cta-block-landlord-cta-for-landlords\">\n<h3><strong>Landlords &#038; Property Managers<\/strong><\/h3>\n\n<p>Advertise your rental for free on liv.rent &#8211; an <a href=\"https:\/\/liv.rent\/\" target=\"_blank\" rel=\"noopener noreferrer\">all-in-one rental platform.<\/a><\/p>\n<br>\n<li><b>Maximize Exposure:<\/b> Multiplatform syndication to Craigslist, Kijiji, Zumper, Facebook Rental Groups &#038; more.<\/li>\n<li><b>Generate Quality Leads:<\/b> Chat instantly with ID verified renters &#038; search from a list of suggested tenants.<\/li>\n<li><b>Screen Tenants Smarter:<\/b> Easily assess a renter&#8217;s reliability &#038; trustworthiness with <a href=\"https:\/\/liv.rent\/blog\/livrent\/trust-score-explained\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trust Score<\/a> &#8211; the new intelligent rating system.<\/li>\n\n<br>\n<a href=\"https:\/\/liv.rent\/landlords\" target=\"_blank\" rel=\"noopener noreferrer\"><button id=\"button-landlord-cta-for-landlords\" class=\"button-landlord-cta-for-landlords\">Learn More<\/button><\/a>\n<\/div>\n\n\n\n<br><h2 id=\"develop-online-presence\">1. Develop your Online Presence <\/h2>\n\n\n\n<p>There&#8217;s no time like the present to re-evaluate your website, as well as any digital and social media marketing initiatives you may have undertaken. Your business website offers property owners the first glimpse of your business and often determines whether they choose you over a competitor. Here are some ways to bolster your online presence and ensure you&#8217;re not missing out on all-important leads:&nbsp; <\/p>\n\n\n\n<br><h3 style=\"color: #fe5f55\">Improve your website<\/h3>\n\n\n\n<p>Ask yourself questions like:<\/p>\n\n\n\n<ul>\n<li>Is your website performing well on Google?<\/li>\n\n\n\n<li>How is the quality of images?<\/li>\n\n\n\n<li>Is your social media producing leads? <\/li>\n\n\n\n<li>Are clients providing reviews in on-forums?<\/li>\n<\/ul>\n\n\n\n<p>Depending on your answers, formulate a plan of action for improvements. You should pay special attention to Search Engine Optimization (SEO) to ensure your company appears in the Top 10 search results. Content creation is key to improving this metric. It should be clear, concise, and helpful. It can then be amplified through other social media channels.<\/p>\n\n\n\n<br><h3 style=\"color: #fe5f55\">Leverage Digital Tools &amp; Social Media <\/h3>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/liv.rent\/\" target=\"_blank\"><strong>liv.rent<\/strong><\/a>\u2013 Our secure on-line platform features a simple user interface that facilitates effective property management, as well as promotion, through easy image and video tour uploading, a suggested tenant feature, and digital contract signing and rent collection. <\/li>\n\n\n\n<li>Subscribing to our <a href=\"https:\/\/liv.rent\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Business Plan<\/a>, in turn, gives you the added visibility of a branded company page in both the mobile and web versions of liv.rent.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"754\" height=\"568\" src=\"https:\/\/liv.rent\/blog\/wp-content\/uploads\/2020\/04\/GIF-video3.gif\" alt=\"virtual tours, listings, for rent, video\" class=\"wp-image-19572\"\/><figcaption class=\"wp-element-caption\">Video tour of <a href=\"https:\/\/liv.rent\/rental-listings\/detail\/apartment\/vancouver\/646\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"W1 Rental building on liv.rent (opens in a new tab)\">W1 Rental building on liv.rent<\/a><\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong><a rel=\"noreferrer noopener\" aria-label=\"Instagram (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/liv.rent\/\" target=\"_blank\">Instagram<\/a> <\/strong>is a highly visual platform and well-suited to showcasing properties. If you can generate interest in your feed through engaging content that is visually appealing and\/or informative, you will attract the attention of property owners as well as tenants who may be keen to sign up for your property management services. <\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" aria-label=\"Facebook (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/liv.rent\/\" target=\"_blank\">Facebook<\/a><\/strong> \u2013 Facebook is a great tool for expanding your network. Make sure your Facebook page is professional and loyal to your brand. Secondly, consider joining landlord and property management communities on Facebook. They may share listings and will reach different populations increasing your reach.&nbsp; This is another place to cross-post content created for your website, Instagram, Tiktok, etc. as well as reposting pertinent content created by others.&nbsp; Be diligent about responding to comments and questions. <\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" aria-label=\"LinkedIn  (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\"><strong>LinkedIn <\/strong><\/a>\u2013 Like Facebook, LinkedIn is well-suited to building your network, community, and credibility. Firstly, ensure your company has a professional identity on this platform and encourage your individual property managers to create and leverage their own profiles on LinkedIn. Make an effort to share useful information here, connect with other project management companies, promote properties, and recruit employees. <\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" aria-label=\"TikTok (opens in a new tab)\" href=\"https:\/\/vm.tiktok.com\/35ahpE\/\" target=\"_blank\">TikTok<\/a> <\/strong>is the latest platform to take the world by storm. If you are feeling up to the challenge, try your hand at using this tool to create short, innovative videos that may attract a younger audience.<\/li>\n<\/ul>\n\n\n\n<div style=\"border: 2px solid lightcoral; text-align: center; margin: 30px 0; padding: 20px; color: #BD8D7C;\">\n<p style=\"font-size: 16px;margin: 0;\"><b>&gt;&gt; Recommended Reading:<\/b> <a href=\"https:\/\/liv.rent\/blog\/2019\/04\/using-social-media-to-market-your-rental\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Use Social Media to Market your Rental<\/a><\/p>\n<\/div>\n\n\n\n<br><h2 id=\"differentiate\">2. Differentiate Yourself<\/h2>\n\n\n\n<p>Find ways to set yourself apart from competitors. Typically, this will mean upgrading your offerings to include new certifications, skillsets, and services.&nbsp;Offer clients something different or an improved version of what your competitors are doing.&nbsp; For example, using <a rel=\"noreferrer noopener\" aria-label=\"liv.rent (opens in a new tab)\" href=\"https:\/\/liv.rent\/\" target=\"_blank\">liv.rent<\/a> will enable you to provide a turn-key, contactless rental experience that others may not be able to emulate as effectively. <\/p>\n\n\n\n<p>One simple but effective way to stand out is going above and beyond client expectations. This means rolling up your sleeves and doing the dirty work like negotiating better lease terms for your clients, organizing repairs or better renovations for higher-end properties, etc.&nbsp; Some other ways include: <\/p>\n\n\n\n<ul>\n<li>Produce professional video tours and photos to attract better tenants.<\/li>\n\n\n\n<li>Promote properties across multiple platforms using innovative video and digital design tools.<\/li>\n\n\n\n<li>Help existing owners find new investment opportunities.<\/li>\n<\/ul>\n\n\n\n<br><h2 id=\"ask-for-referrals\">3. Ask for referrals from current clients<\/h2>\n\n\n\n<p>Research shows that referred customers are approximately&nbsp;<strong>25% more profitable per year<\/strong> and&nbsp;<strong>18% less likely to churn<\/strong>&nbsp;than non-referred customers (source: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.unicomcorp.com\/blog\/how-get-property-management-client-one-week\/\" target=\"_blank\">unicomcorp.com<\/a>), it is in your best interest to encourage happy clients to recommend you. This can be through Google and Yelp reviews, social media shoutouts, or simply by good old-fashioned word of mouth. <\/p>\n\n\n\n<br><h2 id=\"build-relationships-with-realtors>4. Build relationships with realtors<\/h2>\n\n\n\n<p>Realtors have inside knowledge on who owns what property. They can be a wealth of information and can help identify property owners that may benefit from your property management services.  They also know local landlords and can help you expand your network to include them.<\/p>\n\n\n\n<br><h2 id=\"leverage-other-listings\">5. Leverage other rental listings<\/h2>\n\n\n\n<p>Comb through listings on <a href=\"https:\/\/liv.rent\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"liv.rent (opens in a new tab)\">liv.rent<\/a> and all the competitive platforms and identify properties you think might benefit from professional management, specifically, ones that are posted by individual owners. Reach out to them directly highlighting the services you provide and the benefits to the owner. Be careful not to call other property management companies. <\/p>\n\n\n\n<div style=\"border: 2px solid lightcoral; text-align: center; margin: 30px 0; padding: 20px; color: #BD8D7C;\">\n<p style=\"font-size: 16px;margin: 0;\"><b>&gt;&gt; Recommended Reading:<\/b> <a href=\"https:\/\/liv.rent\/blog\/2021\/10\/how-to-write-an-attractive-rental-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 Essential Components Of An Attractive Rental Ad\n<\/a><\/p>\n<\/div>\n\n\n\n<br><h2 id=\"establish-yourself-as-an-expert\">6. Establish yourself as an expert<\/h2>\n\n\n\n<p>In property management, much of your business hinges upon your reputation as a professional with a unique knowledge base and skillset. You likely already have these things, but are you doing enough to make potential leads aware of what you offer? Seek out interviews and media pieces wherever possible, or even consider starting a podcast or blog to discuss property management insights and trends. <\/p>\n\n\n\n<p>Building an organic audience of property owners may take time and effort, but it&#8217;s also a great way to establish yourself as an expert in your field and have potential clients seek out your services moving forward.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<br> \n\n<style> \n\n.button-rethink-way-you-rent { \n  background-color: #3E5B77; \n  border: 5px #26425C; \n  color: white; \n  padding: 10px 30px; \n  text-align: center; \n  text-decoration: none; \n  display: inline-block; \n  font-size: 15px; \n  margin: 5px 0px 20px 0px; \n  cursor: pointer; \n} \n<\/style> \n\n<img decoding=\"async\" class=\"alignleft wp-image-23097\" src=\"https:\/\/liv.rent\/blog\/wp-content\/uploads\/2020\/08\/Digital-Contracts-Cropped-2.gif\" alt=\"Find apartments &amp; houses for rent with the liv.rent app\" width=\"196\" height=\"370\" style=\"float:left;\"> \n\n<h3 style=\"color: #3E5B77;\">Rethink The Way You Rent<\/h3> \n\n<p>Not on <strong><a href=\"https:\/\/liv.rent\/\" target=\"_blank\" rel=\"noopener noreferrer\">liv.rent<\/a><\/strong> yet? Experience the ease of digital applications &#038; contracts, verified tenants &#038; landlords, virtual tours and more \u2013 all on one platform. <strong><a href=\"https:\/\/liv.rent\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up for free<\/a><\/strong> or <strong><a href=\"https:\/\/liv.rent\/download\" target=\"_blank\" rel=\"noopener noreferrer\"> download the app<\/a><\/strong>.<\/p> \n\n<a href=\"https:\/\/liv.rent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><button id=\"button-rethink-way-you-rent\" class=\"button-rethink-way-you-rent\">Learn More<\/button><\/a> \n\n<p style=\"color: #3E5B77\"><strong><a href=\"https:\/\/315027fd.sibforms.com\/serve\/MUIEALxBmw-zX8J7nIDbE8Y0GsbO2XD2wyS5o8IJ7wVaedytZTfE-Ysnf2unVSDuBMQ_DiIreTYMftk3u84zjN-NZ459-r4fafSVJmvHqufcCZsHOdl9YPdQlyNO_8e-aEyO3JswcwrjPcNt9Ll22P85SQ6zAIiqlLhL9S2Es9edJgfjg0307yN6DptRbjGnHobRqNlUNRLczWrl\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe<\/a><\/strong> to receive the latest tenant &#038; landlord tips and get notified about changes in the Canadian rental market.\n<\/p> \n\n<p style=\"color: #3E5B77\"><strong>>> Stay up-to-date on the average rent in Vancouver, Toronto and Montreal: <\/strong> <a href=\"https:\/\/liv.rent\/blog\/rent-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rent Reports<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the real estate rental industry continues its return to form, property managers have the opportunity to grow their businesses exponentially, so long as they have the right lead generation strategies in place. Thankfully the digital transformation spurred by the pandemic is looking unstoppable. Undoubtedly, the digital initiatives undertaken today will have a lasting impact [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"categories":[520,542],"tags":[585],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Generate Property Management Leads | liv.rent blog<\/title>\n<meta name=\"description\" content=\"Our top 5 tips on generating leads for property management professionals. Reach more owners and scale your businesses with the latest strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Generate Property Management Leads | liv.rent blog\" \/>\n<meta property=\"og:description\" content=\"Our top 5 tips on generating leads for property management professionals. Reach more owners and scale your businesses with the latest strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"liv.rent blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/liv.rent\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-30T02:08:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T21:16:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liv.rent\/blog\/wp-content\/uploads\/2020\/04\/2020-04-23-05-WaysMoreLeads-final-01-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4168\" \/>\n\t<meta property=\"og:image:height\" content=\"2784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kristina Ikavalko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@liv_rent\" \/>\n<meta name=\"twitter:site\" content=\"@liv_rent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristina Ikavalko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/\"},\"author\":{\"name\":\"Kristina Ikavalko\",\"@id\":\"https:\/\/liv.rent\/blog\/#\/schema\/person\/d848b746dd0bf9661e52be319d6921ae\"},\"headline\":\"5 Ways to Generate Property Management Leads\",\"datePublished\":\"2020-04-30T02:08:02+00:00\",\"dateModified\":\"2024-01-24T21:16:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/\"},\"wordCount\":812,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/liv.rent\/blog\/#organization\"},\"keywords\":[\"Property Management\"],\"articleSection\":[\"Landlords\",\"Rental Management\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/\",\"url\":\"https:\/\/liv.rent\/blog\/landlords\/best-ways-to-generate-property-management-leads\/\",\"name\":\"5 Ways to Generate Property Management Leads | liv.rent blog\",\"isPartOf\":{\"@id\":\"https:\/\/liv.rent\/blog\/#website\"},\"datePublished\":\"2020-04-30T02:08:02+00:00\",\"dateModified\":\"2024-01-24T21:16:53+00:00\",\"description\":\"Our top 5 tips on generating leads for property management professionals. 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